Know Your Target Audience
The only way to succeed in digital marketing is to identify your target audience. You can’t simply open a travel website and expect travelers to line up. With hundreds (if not thousands) of other travel agencies out there, you need to fine-tune your marketing. So identify your target audience.
The more you know about your key demographics the better. What is their education level? What is their background? Do they have children or do they travel on their own? Are they wealthy, middle class or in another financial price point? All of this will help you develop more precise digital marketing material.
Stay Active on Social Media
You likely already know you need to have a social media presence. More and more individuals now turn to social media services like Facebook for company information. However, simply opening up an account doesn’t do you much good. You need to remain active. If someone posts or comments on something you uploaded, make sure to respond in a timely manner. It is “social” media, after all.
Additionally, when you stay active it helps keep your content in front of your followers. This way, when it comes time to travel, they become more likely to turn to you and your services.
Your website needs to have a mobile version. More Internet searches are now performed through mobile devices like smartphones and tablets than traditional computers. Search engines such as Google rank mobile websites higher than traditional sites, so if you’re not developing a mobile-friendly website, you’re missing out on traffic.
The most basic keywords for your travel agency will not do you much good. When you create advertisements on platforms like Google and Facebook you pay based on the market value of given keywords. General keywords like “travel agent” is going to cost you a substantial amount as other travel agencies with a larger bankroll will advertise with these words. Unless you have a budget to compete with Expedia and Priceline you’ll want to go a different route. This is why you need to understand your target audience.
When you know what your target audience likes you’ll have a better understanding as to the specific keywords they’ll use. These keywords bring you better traffic and will cost you less.
Make sure to continually monitor the analytical data of your advertisements. This way, you know what’s working and what isn’t.
Digital marketing goes a long way in improving your advertising outreach potential. It may take time, but as long as you monitor your marketing performance, watch the analytics and stay active, you’ll begin to see not just an improvement in traffic, but an increase in sales.